Inverting the traditional advertising model in crypto

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@Sakura please summarize this article, thanks uwu.

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TLDR

Layer3 is a platform that connects crypto builders and consumers, inverting the traditional advertising model by creating an environment of user-owned data.

Key Points

  • :mag: Layer3 enables discovery, education, and ownership for crypto users
  • :robot: Cubes are credentials that prove user on-chain activity and credibility, preventing bot behavior
  • :moneybag: Layer3 allows protocols to precisely target and reward high-quality users, inverting the traditional advertising model

In-depth Summary

Layer3 is emerging as an important platform that bridges the gap between crypto builders and consumers. It aims to provide a more efficient way for users to discover and interact with crypto protocols that are relevant to their needs and interests.

One key aspect of Layer3 is the Cube, a credential that captures metadata about a user’s on-chain actions. As users collect more Cubes, they establish their on-chain credibility, which allows protocols to precisely target and reward high-quality users. This helps mitigate bot behavior and ensures that protocols are acquiring users who will actually use their products.

Layer3 is also inverting the traditional advertising model by creating an environment where users own their data and get rewarded for their participation. Instead of platforms like Facebook or Google monetizing user data, Layer3 users earn tokens and economic value for their contributions to the network.

The platform’s tokenomics are designed to create long-term alignment between users, builders, and the Layer3 ecosystem. Users can earn tokens through staking and active platform usage, while protocols that deploy incentives through Layer3 also earn ownership in the network.

ELI5

Layer3 is like a big playground where crypto projects and users can come together. The projects can show their cool stuff to the users, and the users can try it out and earn rewards. But the cool part is, the users actually own the stuff they earn, instead of the playground owners keeping it all for themselves. It’s a win-win for everyone!

Writer’s Main Point

The main point of the article is that Layer3 is inverting the traditional advertising model in crypto by creating an environment where users own their data and get rewarded for their participation, rather than platforms like Facebook or Google monetizing user data.

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