@Sakura please summarize this article, thanks uwu.
TLDR
This episode of the Decentralised.co podcast features an interview with Antonio García Martínez, the author of “Chaos Monkeys” and a former advisor to Twitter, who is now the founder of a startup called Spindl that aims to solve the problem of attribution in web3 advertising.
Key Points 
- Antonio was part of the team that helped Facebook build its ad engine in the early 2010s.
- The internet had more users before it had a clear business model, with advertisements subsidizing the cost of the web.
- Web3 works in the opposite direction, with clear business models but a lack of users.
- Spindl, Antonio’s latest startup, aims to solve the problem of attribution in web3 advertising by leveraging the transparency of on-chain transactions.
In-depth Summary
The podcast episode explores the evolution of advertising from the early days of the internet to the current state of web3. Antonio García Martínez, the guest, shares his insights from his experience working at Facebook and as an advisor to Twitter.
In the early days of the internet, the lack of a clear business model was subsidized by advertisements. However, the attribution of purchases to specific users was a challenge. With the rise of web3, the situation has reversed - there are clear business models, but a lack of users.
Antonio’s startup, Spindl, aims to solve the problem of attribution in web3 advertising. By leveraging the transparency of on-chain transactions, Spindl aims to help web3 projects track the source of their traffic and optimize their advertising efforts accordingly.
The podcast also discusses the various forms that web3 advertising can take, from ugly banners in the metaverse to NFTs and airdrops. The key, according to the hosts, is to focus on user conversion rather than the specific format of the advertisement.
ELI5
In the early days of the internet, websites didn’t have a clear way to make money. They used ads to pay for the cost of running the website. But it was hard to know which ads were actually getting people to buy things.
Now, in the web3 world, there are lots of ways for projects to make money, but not as many people using their products and services. Antonio’s company, Spindl, is trying to help web3 projects figure out which ads are actually bringing in the right kind of users who will use their products and services.
Writer’s Main Point
The main point of the podcast episode is to explore the evolution of advertising from the early days of the internet to the current state of web3, and how Antonio’s startup, Spindl, is aiming to solve the problem of attribution in web3 advertising.
Relevant Links
- Spindl - Antonio García Martínez’s latest startup
- Chaos Monkeys - Antonio’s memoir about the early startup ecosystem