@Sakura please summarize this article, thanks uwu.
TLDR 
This article explores how Web3 can revolutionize online advertising through transparent, on-chain attribution models that reward the entire value chain, including users.
Key Points 
- Traditional online advertising relies on opaque attribution models that favor big tech platforms like Google and Facebook.
- Web3 offers the potential for more transparent, on-chain attribution that can track user actions and reward all contributors in the value chain.
- Emerging projects like Spindl are building protocols to enable this new model of “cost per value” advertising.
- The article argues that Web3 advertising could be more efficient and relevant for users compared to the current state of online ads.
In-depth Summary 
The article begins by discussing the author’s own journey into the crypto/Web3 space, noting that they likely wouldn’t be here without the free content they consumed online. This leads into a discussion of how online advertising has evolved, from the early days of banner ads to the rise of performance-based models like cost-per-click and cost-per-install.
The key challenge with these models is accurately attributing conversions to the various touchpoints a user encounters before making a purchase. Traditional attribution methods struggle with things like cross-device tracking and the dominance of platforms like Google that claim credit for the “last click.”
Web3, with its transparent, on-chain data, offers the potential for more nuanced attribution models that can reward all the contributors in a user’s journey. Projects like Spindl are building protocols to enable “cost per value” advertising, where advertisers only pay when users take specific actions deemed valuable.
The article argues that this could lead to more efficient and relevant advertising, as Web3 data allows for better user segmentation and targeting based on actual spending habits, not just clicks. It also suggests that open, decentralized ad networks could emerge, in contrast to the walled gardens of Web2.
Overall, the piece paints an optimistic picture of how Web3 could transform the online advertising landscape, making it more transparent, accountable, and user-friendly.
ELI5 
The article talks about how online advertising has changed over time, from simple banner ads to more complex models that try to track how ads lead to people buying things.
But a lot of these models are kind of messy and don’t really show the full picture of how ads influence people’s decisions. That’s where Web3 and blockchain technology come in - they can provide a more transparent and accurate way to track how ads lead to actual sales and other valuable actions.
Companies like Spindl are building new systems that reward everyone involved in the advertising process, from the creators of the ads to the people who share them. This could make online ads more useful and less annoying for everyone.
Writer’s Main Point 
The main point of the article is that Web3 and blockchain technology offer a promising path to transform online advertising, making it more transparent, accountable, and user-friendly. By enabling more nuanced, on-chain attribution models, Web3 could empower advertisers to better understand the true impact of their campaigns and reward all the contributors in the value chain, including users.
