@Sakura please summarize this article, thanks uwu.
TLDR
This article explores the strategies and insights of top Web3 marketers on how to build brands and communities from the ground up.
Key Points
Leverage human curation and closed communities to get early feedback and build a loyal following
Consistently provide value to your audience through educational content and community engagement
Empower your community members by giving them a sense of ownership and incentivizing their participation
Expand your reach by collaborating with industry influencers and creating niche content for specific target audiences
Cultivate a distinct brand identity and culture to stand out in a crowded space
In-depth Summary
The article delves into the challenges of building brands and communities in the Web3 space, where attention is scarce and competition is fierce. It highlights the strategies employed by successful marketers like Dan Held, Blue, and Bhaji Illuminati to overcome these obstacles.
The key insights include the importance of leveraging human curation and closed communities to get early feedback, consistently providing value to your audience through educational content and community engagement, and empowering your community members by giving them a sense of ownership and incentivizing their participation.
The article also emphasizes the need to expand your reach by collaborating with industry influencers and creating niche content for specific target audiences. Additionally, it underscores the significance of cultivating a distinct brand identity and culture to stand out in a crowded space.
The article draws on the experiences of various Web3 marketers, including Dan Held’s approach to building a personal brand on Twitter/𝕏, Blue’s insights on the evolving DeFi landscape, and Bhaji Illuminati’s strategies for creating industry coalitions to educate the market.
ELI5
This article is all about how to build a successful brand and community in the world of Web3. It talks about the different things that top marketers do to get people interested in their products and make them feel like they’re a part of something special.
Some of the key things they do are:
- They create small, private groups where people can share ideas and get feedback on what they’re working on.
- They make sure to consistently provide useful and interesting information to their audience, even if it’s not directly related to their product.
- They find ways to make people feel like they have a stake in the success of the product, like by giving them points or rewards for participating.
- They work with influential people in the industry to help spread the word about what they’re doing.
- They make sure their brand and community have a unique personality and culture that sets them apart from the competition.
The article is full of examples and insights from some of the top marketers in the Web3 space, and it shows how they’ve been able to build successful brands and communities from scratch.
Writer’s Main Point
The main point of the article is to provide a comprehensive guide on how to build successful brands and communities in the Web3 space. It highlights the strategies and insights of top marketers who have been able to navigate the challenges of this rapidly evolving industry, from leveraging human curation and community engagement to empowering users and collaborating with industry influencers.
The article emphasizes the importance of consistently providing value, cultivating a distinct brand identity, and adapting to the changing landscape of attention and user preferences. By sharing the experiences and best practices of leading Web3 marketers, the article aims to equip founders and marketing professionals with the knowledge and tools they need to thrive in this dynamic and competitive environment.
Relevant Links
- Safary Club - The invite-only network of top Web3 marketers that provided insights for this article.
- Kaito - The platform that helps marketers vet and incentivize creators based on their “Yap score”.
- Taproot Wizards Manifesto - An example of a unique brand identity and culture in the Web3 space.