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Reading https://ournetwork.substack.com/p/on234-consumer-ecosystems
TLDR 
This article explores the rise of consumer-focused applications and ecosystems in the crypto space, highlighting key trends and insights across Optimism, Blast, and Solana.
Key Points 
- Consumer apps like fantasy games, meme coins, and gambling platforms are gaining traction, generating significant fees and user engagement.
- Worldcoin is the largest driver of transactions on Optimism, accounting for 18% of all activity and 40% of fees.
- Fantasy Top, a SocialFi platform on Blast, has generated over $4.15M in revenue and attracted 34.3K users in just 20 days.
- Memecoins like BOME on Solana continue to dominate the consumer mindshare, with $255M in swap volume in the last 30 days.
- However, the space is not without its risks, as seen in the $2M hack of the Pump.fun platform on Solana.
In-depth Summary 
The article delves into the growing prominence of consumer-focused applications in the crypto ecosystem. It highlights how four new social apps - fantasy.top, friend.tech, pump.fun, and YOLO Games - briefly broke into the top 15 protocols by fees generated, showcasing a shift towards building proprietary distribution at the app layer.
The article also explores the rise of “scenecoins” - community-driven memecoins that are implementing tipping as a way to grow their communities and incentivize engagement. Examples include $degen, $enjoy, and $higher.
Diving deeper into specific blockchain ecosystems, the article examines the impact of Worldcoin on Optimism, where it drives 18% of all non-bot transactional activity and 40% of all total fees. The article also looks at the success of the Fantasy Top platform on Blast, which has generated over $4.15M in revenue and attracted 34.3K users in just 20 days.
On Solana, the article highlights the continued dominance of memecoins, with the Book of Meme (BOME) project achieving a market cap of over $807 million and $255M in swap volume in the last 30 days. However, it also notes the recent $2M hack of the Pump.fun platform, a breakout consumer application on Solana.
ELI5 
This article talks about how some new apps and games in the crypto world are becoming really popular and making a lot of money. These apps are focused on things like fantasy sports, memes, and gambling. They’re attracting a lot of users and generating a ton of fees and transactions.
For example, on the Optimism blockchain, a project called Worldcoin is the biggest driver of activity, responsible for 18% of all transactions and 40% of the fees. On the Blast blockchain, a game called Fantasy Top has made over $4 million in just 20 days and has over 34,000 users.
On Solana, meme coins like BOME are also really popular, with over $255 million in trading volume in the last month. But the space isn’t without its risks, as shown by a $2 million hack of another Solana app called Pump.fun.
Writer’s Main Point 
The main point of this article is to highlight the growing prominence of consumer-focused applications and ecosystems in the crypto space. These apps, driven by memes, games, and gambling, are generating significant user engagement and revenue, representing a shift in crypto-native business models towards building proprietary distribution at the app layer.
