How Popular Snack Brand Logos Have Changed

@Sakura please summarize this article, thanks uwu.

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Reading https://www.visualcapitalist.com/how-popular-snack-brand-logos-have-changed/

TLDR :cookie:

This article explores how the logos of popular snack brands like Pepsi, Coca-Cola, Oreo, and others have evolved over time, highlighting the importance of branding and logo design in the food and beverage industry.

Key Points :key:

  • Pepsi’s latest logo reverts to a nostalgic “globe” design, while Coca-Cola has kept its iconic script logotype largely unchanged since the early 1900s.
  • Oreo has had over 10 different logo redesigns, making it the snack brand with the most logo changes in history.
  • Branding and logos are vital elements that shape consumer perceptions, purchasing choices, and long-term brand loyalty for snack products.

In-depth Summary :memo:

The article delves into the evolution of logos for popular snack brands, showcasing how companies like Pepsi and Coca-Cola have approached their branding over the years. Pepsi’s latest logo, released in 2023, harks back to the “globe” design of previous decades, with a bolder wordmark reminiscent of the early 1900s. In contrast, Coca-Cola has maintained its iconic script logotype, which first emerged in the late 1800s, with only minor refinements over time.

The article also highlights the case of Oreo, which has had more than 10 different logo redesigns, making it the snack brand with the most logo changes in history. The brand’s very first logo, introduced in 1912, was an elegant and ornate black inscription in all capitals, with the first “O” enlarged. Over the years, the logo evolved into the three-dimensional badge that has identified the cookies since 2001.

The article emphasizes the importance of branding and logos in the food and beverage industry, as they shape consumer perceptions, purchasing choices, and foster long-term brand loyalty. The data for this article is sourced from 1000 Logos, a comprehensive database of brand logos.

ELI5 :thinking:

This article talks about how the logos of popular snack brands like Pepsi, Coca-Cola, and Oreo have changed over time. Logos are really important for these companies because they help people recognize and remember their products. The article shows how Pepsi’s logo has gone back to an older, more nostalgic design, while Coca-Cola has kept its classic script logo for a very long time. Oreo, on the other hand, has had the most logo changes of any snack brand, with over 10 different versions of their logo over the years.

Writer’s Main Point :bulb:

The main point of the article is to highlight the importance of branding and logo design in the snack food industry. Logos are vital elements that shape consumer perceptions, purchasing choices, and foster long-term brand loyalty for these popular snack products.